A white-labeled, interactive tool that lets consumers calculate their own, personal risk score and improve their knowledge of the underwriting processㄧmeanwhile building goodwill for your brand.


Easily understood 

MyLifeScore provides consumers with a clear 0-100 score that is easy to understand. A personalized report lets them see how both the positive and negative health elements contributed to their score.


Anonymous, yet personalized

Simple risk scoring for consumers is based on their answers to 10 non-invasive, basic questions. No personally identifiable data is collected.

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Revenue and reputation

You decide how to deploy the white-labeled software on your site. Use it to build interest in your products, educate consumers, or develop leads.

How it works

A simple, widget-like quiz asks potential customers 10 simple questions (smoking status, blood pressure, history of cancer, etc.) A personalized risk score (0-100) is assigned based on the answers. Positive and negative contributors to score can be analyzed and refined with additional detail.

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Baseline Assessment 

Provides a consumer with a baseline assessment of risk early in the insurance process using a simple question-based tool that can be completed online within minutes.


Provide consumer with transparency

MyLifeScore gives consumer transparency into the personal risk factors that drive insurance options and cost.


Educated buyers 

Providing a clear understanding of risk early in the process means everyone knows what to expect in terms of time, the need for lab tests, etc. 

More to Come

Check out our other products

LifeScore Labs is hard at work finding new ways to make life insurance easier for the industry and consumers.



A secure, cloud-based mortality risk model developed from nearly 1 million life insurance policies over 15 years.

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LifeScore Fluidless

A predictive, risk-scoring model that doesn't require medical labs data.

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In the Lab

We see tremendous potential to use data to improve the life insurance industry for both carriers and consumers. Take a look at some of the products currently in development in the LifeScore Labs pipeline.

Read more ›