LifeScore A2B is a suite of risk models that provide insurance companies with an initial view of applicant risk when consumers answer simple questions early in the insurance process. As a sub-set of the LifeScore Med360 model that relies on a total of 49 inputs, which are derived in part from data that comes from a consumer’s lab results (i.e., cholesterol), the LifeScore A2B models provide a directional read of applicant risk by asking fewer questions that consumers can answer quickly and simply.
Develop an initial proﬁle of applicant risk – quickly, and simply.
Assess the appropriate path for underwriting for each applicant, including those that would qualify for an accelerated process.
Align applicants toward the most appropriate solutions based on their risk proﬁle.
The LifeScore A2B suite consists of 25, 15, 10, and 5 question-based models all developed as a sub-set from LifeScore Labs’ comprehensive, labs-based mortality risk model – LifeScore Med360, and trained on the same data set comprised of 1 million life insurance policies over 15 years.
As part of the life insurance customer experience, insurance companies provide consumers an opportunity to answer questions to provide basic risk information.
LifeScore A2B generates a risk score from 0-100 based on the answers to the questions (25, 15, 10, and 5 question mortality risk models available).
With a risk score generated, consumers gain a better understanding of their risk proﬁle, and insurance companies get insight into the applicant that allows them to design and optimize a better customer experience, while still understanding and managing risk.
LifeScore Labs is hard at work finding new ways to make life insurance easier for the industry and consumers.
A white-labeled, interactive tool that lets consumers calculate their own, personal risk score and improve their knowledge of the underwriting processㄧmeanwhile building goodwill for your brand.
A predictive, risk-scoring model that doesn't require medical labs data.
A secure, cloud-based mortality risk model developed from nearly 1 million life insurance policies over 15 years.