Educate consumers on how health impacts their life insurance coverage. 

A white-labeled interactive model that allows consumers to get a risk-based score based on their answers to 10 basic questions, without being asked for personally identifiable information. Upon completion of the widget-like quiz, a personalized risk score (0-100) is assigned and a report is delivered, clearly showing the positive and negative factors that contributed to their score. Carriers can decide how to deploy this tool to best align with their business.



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My LifeScore can provide value for carriers in two ways:

  • Increased trust -Making available an interactive tool that provides consumers an inside view to better understand their personal risk factors allows carriers to show their intent to work in a transparent and credible process. This also helps build trust with consumers, resulting in an overall better experience.
  • Empowered consumers -Transparency and clear understanding of results provides opportunities for consumers to make positive changes that can ultimately impact their life insurance coverage. This gives the power back to the consumer and could lead to a stronger relationship with the carrier.